TikTok Smart Performance Campaign (SPC).

Update February 23, 2023. From February 21, 2023, the Ad client can use TikTok's first end-to-end automation solution Smart Performance Campaign (SPC), when you create a Web Conversion campaign.

SPC allows you to create campaigns with less manual effort and efficiently run performance campaigns at scale for optimized results.

What's the benefit?

Optimized conversion performance: Leverage machine learning for results. 

In our internal strict A/B test, 67% of the SPC Web Conversion campaigns outperformed the controlled standard drive.

Ad creation made easier: 

On average, SPC reduces campaign creation time by 26% and drives a higher creation success rate by 22%.

 SPC campaigns support both standard ads and Spark Ads format.

Extended ad shelf time: SPC automatically produces multiple creative combinations and maintains a lively audience exploration. 

On average, SPC campaigns see a 37% ad shelf time extension compared to manual campaigns.

Who should use it?

Highly performance-driven advertisers.

Advertisers need more time, experience, or resources for manual campaign management.

Advertisers who are flexible with the gender of users reached or acquired.

Availability

OS App Promotion: Android

Web Conversion: Not Applicable (NA)

Client Type App Promotion:  Key Accounts (General Availability)

Small and Medium Businesses (General Availability)

Web Conversion: Key Accounts (Beta)

Small and Medium Business (Beta until February 21, 2023; General Availability after February 21, 2023)

Placement

App Promotion: TikTok and Auto-placement (Beta)

Web Conversion: TikTok

Optimization Goal

App Promotion: Install, In-app Event, and Value

Web Conversion: Conversion and Value

Targeting country App Promotion: Global

Web Conversion: Global

As a specialized agency in Video Marketing ( and omnichannel marketing), we can take over your effective TikTok advertising campaign. Billy Kasis

Contact us to give you all the details and cost of our services.

@videostudio2023